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Anthony G. Greenwald has been a Professor of Psychology at the University of Washington since 1986. He received his B.A. from Yale and Ph.D. from Harvard and was previously a professor at Ohio State University. Professor Greenwald has published over 180 scholarly articles, primarily on social psychology, cognitive psychology, and research method. He has authored or edited five books and served on editorial boards of 13 psychological journals. His recognitions for research contributions include the Donald T. Campbell Award from the Society of Personality and Social Psychology, the Distinguished Scientist Award from the Society of Experimental Psychology, and election as Fellow of the American Academy of Arts and Sciences. Professor Greenwald provoked modern attention to the psychological self with his 1980 article, “The Totalitarian Ego.” His 1990s methods made unconscious cognition and subliminal perception orderly research topics. In 1995 Professor Greenwald invented the Implicit Association Test (IAT; published in 1998, surpassing 1,000 scholarly citations within 10 years after publication). The IAT rapidly became the standard method for assessing individual differences in social cognition. It provided the basis for three patent applications and practical applications in clinical psychology, education, marketing, and diversity training.

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